Better Deal Score™

Better Deal Score travel value comparison
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Know why a deal is better

Better Deal Score™

Evaluate more than price by weighing the factors that determine whether an alternative is genuinely better.

Explore Occasions travel intelligence

Technology designed around the reason for the trip

Better Deal Score™ is designed to turn a complicated comparison into a clearer value signal. It considers the information available for price, trip fit and important tradeoffs before presenting an alternative as a better deal.

It is one connected part of an AI-powered journey that helps travelers discover, compare, book, monitor and remember the value created along the way.

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See the complete intelligence system

01 Start with why you travel Occasion Match Score™ See how well a trip fits the people, purpose, preferences, timing and budget behind your occasion. Discover how it works → 02 See the complete cost True Trip Price™ Compare the broader trip cost—not merely the first advertised fare or room rate. Discover how it works → 03 Keep watching after the search Price Watch™ Monitor selected travel options for meaningful price and value changes before and after booking. Discover how it works → 04 Search for stronger value Better Deal Engine™ Continuously evaluate eligible alternatives that may improve price, fit or overall trip value. Discover how it works → 05 Know why a deal is better Better Deal Score™ Evaluate more than price by weighing the factors that determine whether an alternative is genuinely better. Discover how it works → 06 Keep a permanent value record Member Savings Ledger™ Maintain a personal record of identified member savings across eligible travel decisions. Discover how it works →

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Begin with the reason you want to travel.

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